Interestingly enough, I don’t. But I’m not ruling it out for later.

Bardsley Hats Inc. was the business run by members of my family since 1849. Fine fur hats – in the style of fedoras and bowlers. Established in England and travelled across to Canada, settling in to a popular shop on Union Street in Saint John, New Brunswick. My grandfather, Jack Bardsley and his brother Robert, were the end of the line.

I’ve never made a hat – but I do admire the versatility, function, and style. When I saw the opportunity to carve my own path in business, I wanted to revive this beautiful old brand and give it a new life.

FRACTIONAL CHIEF MARKETING RESOURCE

I work with owners, operators, and decision-makers to identify what makes their business tick. My career was largely spent within a full-service Branding and Marketing agency, becoming a Partner and Vice President. I always felt deeply invested in my clients business – as though I worked with them, not for them. Every day I enjoyed the variety of industries I was working in – Manufacturing, Retail, Professional Services, Not-for-Profit, Government, Consumer goods, Food & Beverage, Technology. I’ve always felt comfortable in any scenario.

What I’ve realized is that the challenges are pretty consistent. The people and products and purchasers are unique – but it has always felt possible to me to help a company get more out of their efforts in a way that builds their business, rather than checking off boxes, following trends, and wondering if their marketing is just an expense.

My service offerings are pretty wide. You can find those here.

My style is casual and easy-going. I’m practical and entrepreneurial. I’ll treat your budget exactly as if it’s my own – and while I do like to spend, I also insist on value for every dollar. I love to meet over a beer or a coffee in a local spot. My clients have often become friends – we golf together, fish together, or support each other by adding to an ecosystem of trusted business partners.

More than anything I want to see you win. It’s always mutually beneficial. If part of your winning formula is adding a senior-level strategic resource to your team, I’m here for it. Let’s get a win together.